The course will cover five modules with the following learning objectives:
Module 1: THE CONTEXT OF BUSINESS
- Describe US GDP, nominal and real GDP growth rates, GDP per capita, inflation, federal budget/deficit/surplus, industries, economic indicators
- Identify the four phases of the business cycle, rate of inflation, difference between industries, economic bubbles.
- Use graphs to analyze where we are in the business cycle, economic indicators to predict where we are heading in the business cycle
- Describe GDP, nominal and real GDP growth rates, GDP per capita, inflation, currency for developed and emerging countries. Describe the global nature of financial flows.
- Identify criteria for healthy economic activity including stable government, market access, currency, viable infrastructure and rational regulation.
- Use economic, government, corruption, market access, currency trends, and infrastructure analysis to evaluate the feasibility of doing business in a specific country.
Module 2: ENTREPRENEURSHIP AND LEGAL FORMS OF BUSINESS
- Describe the legal forms of businesses (Sole proprietorships, partnerships, corporations, LLCs, Sub S), entrepreneurship, business models, components of business plans, breakeven analysis.
- Identify the pros and cons of the legal forms of business.
- Use tax rates to calculate the after-tax profit of various forms of business.
- Use breakeven analysis to determine when a business will be profitable.
- Analyze the appropriateness of various legal forms for various business situations.
- Create a business plan for a small business including breakeven analysis
Module 3: MARKETING
- Describe markets, market size, market share, demographics, customers, segmentation by demographics, behavior, psychographics, geography. Analyze the cultural aspects of marketing.
- Describe and analyze customer life cycle, customer value proposition and be able to articulate the customer value proposition and place customers on the customer life cycle and determine appropriate marketing.
- Demonstrate understanding of the market mix (product, price, place and promotion), brand, and product (development, technology adoption cycle, product life cycle. Be able to place a product on the product life cycle and determine appropriate marketing.
Module 4: ACCOUNTING, FINANCE AND BANKING
- Describe and analyze components of the income statement and balance sheet.
- Compare key financial ratios such as profit margin, return on equity, debt to equity ratio across companies.
- Describe the key functions of banks and understand the role of interest rates and credit analysis.
- Describe the role of the Federal Reserve especially with regards to the recent financial crisis.
- Calculate and analyze financial ratios and growth rates for a company and compare it to a competitor.
- Understand and calculate the time value of money.
Module 5: MANAGEMENT
- Describe corporate mission, culture, corporate social responsibility, leadership, human resource management and unions.
- Use available sources (10K, company website, financial websites, Hoovers, etc.) to research and articulate company mission, culture and management
- Analyze corporate mission, culture, leadership, social responsibility of a company.
- Identify and compile relevant employee benefits.
- Engage and complete a simple labor negotiation
Unless otherwise specified, this BUS 101 – Introduction To Business course is licensed under a Creative Commons Attribution 3.0 Unported License.